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New Philadelphia Book Publisher Highlights Local Talent
Book and Publishing News from Publishers Newswire(tm)

Looking for Child to be on Cover of a New Book, 'The Model Child'
PHILADELPHIA, Pa. -- The Philadelphia literary world will celebrate the launch of two new players today, April 10th: Kay Square Press, a new publishing company focused on Philadelphia-area artists, their stories, and their art; and Kay Square's first release, 'With the Rich and Mighty: Emlen Etting of Philadelphia' (ISBN: 978-0-9815129-0-7), a critical biography by Kenneth C. Kaleta.

FlatSigned Press Alleges Don Imus Remarks Damage Legacy of President Gerald R. Ford
NEW YORK, N.Y. -- Nathan Yungerberg, an accomplished model scout and professional child photographer is launching a nation-wide casting call to find the cover model for his highly anticipated book release, 'The Model Child: A Parents Guide to the Child Modeling Industry' (ISBN: 978-0-9817018-0-6).

The Profits of Religion

U >> Upton Sinclair >> The Profits of Religion

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As I said, these people have the new-old power of mental healing,
They blunder along with it blindly, absurdly, sometimes with
tragic consequences; but meantime the rank and file of the
pill-doctors know nothing about this power, and regard it with
contempt mingled with fear; so of course the hosts of sufferers
whom the pill-doctors cannot help flock to the healers of the
"Church of Christ, Scientist". According to the custom of those
who are healed by "faith", they swallow line, hook, and sinker,
creed, ritual, metaphysic and divinity. So we see in
twentieth-century America precisely what we saw in B. C.
twentieth-century Assyria--a host of worshippers, giving their
worldly goods without stint, and a priesthood, made partly of
fanatics and partly of charlatans, conducting a vast enterprise
of graft, and harvesting that thing desired of all men, power
over the lives and destinies of others.

And of course among themselves they quarrel; they murder one
another's Mortal Minds, they drive one another out, they snarl
over the spoils like a pack of hungry animals. Listen to the
Mother, denouncing one of her students--a perfectly amiable and
harmless youth whose only offense was that he had gone his own
way and was healing the sick for the benefit of his own
pocket-book:

Behold! thou criminal mental marauder, that would blot out the
sunshine of earth, that would sever friends, destroy virtue, put
out Truth, and murder in secret the innocent, befouling thy track
with the trophies of thy guilt--I say, Behold the "cloud" no
bigger than a man's hand already rising on the horizon of Truth,
to pour down upon thy guilty head the hailstones of doom.

And again:

The Nero of today, regaling himself through a mental method with
the torture of individuals, is repeating history, and will fall
upon his own sword, and it shall pierce him through. Let him
remember this when, in the dark recesses of thought, he is
robbing, committing adultery and killing. When he is attempting
to turn friend away from friend, ruthlessly stabbing the
quivering heart; when he is clipping the thread of life and
giving to the grave youth and its rainbow hues; when he is
turning back the reviving sufferer to his bed of pain, clouding
his first morning after years of night; and the Nemesis of that
hour shall point to the tyrant's fate, who falls at length upon
the sword of justice.


New Nonsense

In a certain city of America is a large building given up
entirely to the whims of pretty ladies. Its floors are not floors
but "Promenades", and have walls of glass, behind which, as you
stroll, you see bonnets from Paris and opera cloaks from London,
furs from Alaska and blankets from Arizona, diamonds from South
Africa and beads from the Philippines, grapes from Spain and
cherries from Japan, fortune-tellers from Arabia and
dancing-masters from Petrograd and "naturopaths" from Vienna.
There are seventy-three shops, by actual count, containing
everything that could be imagined or desired by a pretty lady,
whether for her body, or for that vague stream of emotion she
calls her "soul". One of the seventy-three shops is a
"Metaphysical Library", having broad windows, and walls in pastel
tints, and pretty vases with pink flowers, and pretty gray wicker
chairs in which the reader will please to be seated, while we
probe the mysteries of an activity widely spread throughout
America, called "New Thought."

We begin with a shelf of magazines having mystical titles: Azoth;
Master Mind; Aletheian; Words of Power; Qabalah; Comforter;
Adept; Nautilus; True Word; Astrological Bulletin; Unity; Uplift;
Now. And then come shelves of pretty pamphlets, alluring to the
eye and the purse; also shelves of imposing-looking volumes
containing the lore and magic of a score of races and two score
of centuries--together with the very newest manifestations of
Yankee hustle and graft.

As in the case of Christian Science, these New Thoughters have a
fundamental truth, which I would by no means wish to depreciate.
It is a fact that the mysterious Source of our being is infinite,
and that we are only at the beginning of our thinking about it.
It is a fact that by appeal to it we can perform seeming miracles
of mental and moral regeneration; we can stimulate the flow of
nervous energy and of the blood, thus furthering the processes of
bodily healing. But the fact that God is Infinite and Omnipotent
does not bar the fact that He has certain ways of working, which
He does not vary; and that it is our business to explore and
understand these ways, instead of setting our fancies to work
imagining other ways more agreeable to our sentimentality.

Thus, for example, if we want bread, it is God's decree that we
shall plant wheat and harvest it, and grind and bake and
distribute it. Under conditions prevailing at the moment, it
appears to be His decree that we shall store the wheat in
elevators, and ship it in freight cars, and buy it through a
grain exchange, with capital borrowed from a national bank; in
other words, that our daily bread shall be the plaything of
exploiters and speculators, until such a time as we have the
intelligence to form an effective political party and establish
Industrial Democracy. But when you come to study the ways of God
in the literature of the New Thought, do you find anything about
the Millers' Trust and the Bakers' Trust and how to expropriate
these agencies of starvation? You do not!

What you find is Bootstrap-lifting; you find gentlemen and lady
practitioners shutting their eyes and lifting their hands and
pronouncing Incantations in awe-inspiring voices--or in Capital
Letters and LARGE TYPE: "God is infinite, God is All-Loving, GOD
WILL PROVIDE. Bread is coming to you! Bread is coming to you!!
BREAD IS COMING TO YOU!!!"

You think this is exaggeration? If so, it is because you have
never entered the building of the pretty ladies, and sat in the
gray wicker chairs of the metaphysical library. One of the
highest high-priestesses of the cults of New Nonsense is a lady
named Elizabeth Towne, editor of "The Nautilus"; and Priestess
Elizabeth tells you:

I believe the idea that money wants you will help you to the
right mental condition. Be a pot of honey and let it come.

I look over this Priestess' magazine, and find it full of
testimonials and advertisements for the conjuring of prosperity.
"Are you in the success sphere?" asks one exhorter; the next
tells you "How to enter the silence. How to manifest what you
desire. The secret of advancement." Another tells: "How a Failure
at Sixty Won Sudden Success; From Poverty to $40,000 a year--a
Lesson for Old and Young Alike." The lesson, it appears, is to
pay $3.00 for a book called "Power of Will." And here is another
book:

Master Key: Which can unlock the Secret Chamber of Success, can
throw wide the doors which seem to bar men from the Treasure
House of Nature, and bids those enter and partake who are Wise
enough to Understand and broad enough to Weigh the Evidence, firm
enough to Follow their Own Judgment and Strong enough to Make the
Sacrifice Exacted.


"Dollars Want Me"

I turn to the shelves of pamphlets. Here is a pretty one called
"All Sufficiency in All Things," published by the "Unity School
of Christianity", in Kansas City; it explains that God is God,
not merely of the Soul, but also of the Kansas City stockyards.

This divine Substance is ever abiding within us, and stands ready
to manifest itself in whatever form you and I need or wish, just
as it did in Elisha's time. It is the same yesterday, today and
forever. Abundant Supply by the manifestation of the Father
within us, from within outward, is as much a legitimate outcome
of the Christ life or spiritual understanding as is bodily
healing..... "Know that I am God--all of God, Good, all of Good.
I am Life. I am Health. I am Supply. I am the Substance."

And here is W. W. Atkinson of Chicago, author of a work called
"Mind Power". Would you like to be an Impressive Personality? Mr.
Atkinson will tell you exactly how to do it; he will give you the
secret of the Magnetic Handclasp, of the Intense,
Straight-in-the-eye Look; he will tell you what to say, he will
write out for you Incantations which you may pronounce to
yourself, to convince yourself that you have Power, that the
INDWELLING PRESENCE with all its MIGHT is yours. Mr. Atkinson
rebukes mildly the tendency of some of his fellow
Bootstrap-lifters to employ these arts for money-making; but you
notice that his magazine, "Advanced Thought", does not decline
the advertisements of such too-practical practitioners.

Next comes a gentleman with the musical name of Wallace Wattles,
who tells in one pamphlet "How to Be a Genius", and in another
pamphlet "How to Get What you Want". The thing for you to do is--

Saturate your mentality through and through with the knowledge
that YOU CAN DO WHAT YOU WANT TO DO..... Look upon the
peanut-stand merely as the beginning of the department store, and
make it grow; you can.

And Mr. Wattles wattles on, in an ecstasy of acquisitiveness:

Hold this consciousness and say with deep, earnest feeling: I CAN
succeed! All that is possible to any one is possible to me. I AM
success. I do succeed, for I am full of the Power of Success.

Imagine, if you please, a poor devil chained in the treadmill of
the capitalist system--a "soda-jerker", a "counter-jumper", a
book-keeper for the Steel Trust. His chances of rising in life
are one in ten thousand; but he comes to the Metaphysical
Library, and pays the price of his dinner for a pamphlet by Henry
Harrison Brown, who was first a Unitarian clergyman, and then an
extra-high Bootstrap-lifter in San Francisco, an Honorary
Vice-President of the International New Nonsense Alliance. Mr.
Brown will tell our soda-jerker or counter-jumper exactly how to
elevate himself by mental machinery. All calculations of
probabilities are delusions of the senses; if you have faith, you
can move, not merely mountains, but Riker-Hegeman's, Macy's, or
the Steel Trust. "How to Promote Yourself " is the title of one
of Mr. Brown's pamphlets, in which he explains that--

Your wants are impressed on the Divine Mind only by your faith. A
doubt cuts the connection.

A second pamphlet, which we are told is now in its thirtieth
edition, bears the thrilling title of "Dollars Want Me!" In it
Mr. Brown lays claim to being a pioneer:

I believe that this little monograph is the first utterance of
the thought that each individual has the ability so to radiate
his mental forces that he can cause the Dollars to feel him, love
him, seek him, and thus draw at will all things needed for his
unfoldment from the universal supply.

"What are Dollars?" asks our author; and answers:

Dollars are manifestations of the One Infinite Substance as you
are, but, unlike you, they are not Self-Conscious. They have no
power till you give them power. Make them feel this through your
thought-vibrations as you feel the importance of your work. They
will then come to you to be used.

"What is Poverty?" Mr. Brown asks, and answers himself:

Poverty is a mental condition. It can be cured only by the
Affirmation of Power to cure: I am a part of the One, and, in the
One, I possess all! Affirm this and patiently wait for the
manifestation. You have sown the thought seed.

And our author goes on to hand out packages of these
thought-seeds--"Affirmations" as they are called, in the jargon
of the New Conjuring:

I desire a deep consciousness of financial freedom. I desire
that the flow of prosperity become equalized. I desire a greater
consciousness of my power to attract the dollar. The Indwelling
Power cares for my purse. I own whatever I desire. I can afford
to use dollars for my happiness. I always have a good bank
account. I actually see it. My one idea of the law is to use,
use, USE.


Spiritual Financiering

If the symbolism of the Episcopal Church is of the palace, and
that of the non-conformist sects of the counting-house, that of
the International New Nonsense Alliance is of Wall Street and the
"ticker". "What is your rating in the Spiritual Bradstreet?" asks
William Morris Nichols in the publication of the " 'Now' Folk",
San Francisco:

Is it low or high? Is your credit with the Bank of the Universe
good or poor? If you draw a spiritual draft are you sure of its
being honored?

If you can answer that last question affirmatively, you are on
the road to become a Master in Spiritual Financiering.

Have you an account with the First (and only) Bank of Spirit? If
not, then you should at once open one therewith. For no one can
afford to keep less than a large deposit of spiritual funds with
that Bank.

And how do you proceed to open your account? It is very simple:

Intend the mind in the direction indicated by your desire. Seek
for the Light and Guidance by which you may open up the way for
your Spiritual Substance, which governs material supply, to reach
you and make you as rich as you ought to be, in freedom and
happiness. All this you can, and when in earnest, will do.

I turn over the advertisements of this publication of the " 'Now'
Folk". One offers "The Business Side of New Thought." Another
offers "The Books Without an If", with your money back IF you are
not satisfied! Another offers land in Bolivia for two dollars an
acre. Another quotes Shakespeare: " 'Tis the mind that makes the
body rich." Another offers two copies of the "Phrenological Era"
for ten cents.

There is apparently no delusion of any age or clime which cannot
find dupes among the readers of this New Nonsense. One notice
commands:

Stop! A Revelation! A Book has been written entitled "Strands of
Gold" or "From Darkness into Light!"

Another announces:

The Most Wonderful Book of the Ages: The Acquarian Gospel of
Jesus the Christ, Transcribed from the Book of God's Remembrance,
the Akashic Records.

And here is an advertisement published in Mr. Atkinson's paper:

Numerology: the Universal Adjuster! Do you know: What you appear
to be to others? What you really are? What you want to be? What
would overcome your present and future difficulties? Write to X,
Philosopher. You will receive full particulars of his personal
work which is dedicated to your service. No problem is too big or
too small for Numerology. Understanding awaits you.

And looking in the body of the magazine, you find this
Philosopher imparting some of this Understanding. Would you like,
for example, to understand why America entered the War? Nothing
easier. The vowels of the Words United States of America are
uieaeoaeia, which are numbered 2951561591, which added make 45,
or 4 plus 5 equals 9. You might not at first see what that has to
do with the War--until the Philosopher points out that "9 in the
number of completion, indicating the end of a cosmic cycle."
That, of course, explains everything.

And here is a work on what you perhaps thought to be a dead
science, Astrology. It is called "Lucky Hours for Everybody: A
True System of Planetary Hours by Prof. John B. Early. Price One
Dollar." It teaches you things like this:

Saturn's negative hours are especially good for all matters
relating to gold-mining..... The Sun negative rules the emerald,
the musical note D sharp, and the number four. The lunar hours
are a good time to deal in public commodities, and to hire
servants of both sexes.....

A recent lady visitor informed me that she had made several vain
attempts to transact important business in the hours ruled by
Jupiter, usually held to be fortunate, while she was nearly
always fortunate in what she began in the hours ruled by Saturn.
Upon investigation I found her name was ruled by the Sun
negative, and that she had Capricorn with Saturn therein as her
ascendant at birth, which explains.

And finally, here is a London "scientist", reported in the
"Weekly Unity" of Kansas City, who proves his mental power over
two-horse power oil engines which fail to act. "Going a little
apart, he came back in a few minutes and said: 'The engine is all
right now and will work satisfactorily.' and without any further
difficulty it did." We are told how Dr. Rawson gave a
demonstration of his method to a newspaper reporter the other
day. Fixing his gaze as though looking into space, he apparently
became absorbed in deep contemplation and said aloud: "There is
no danger; man is surrounded by divine love; there is no matter;
all is spirit and manifestation of spirit."

You might at first find difficulty in believing what can be
accomplished by "demonstrations" such as this; not merely are
two-horse power oil engines made to work, but the whole gigantic
machine of Prussian militarism is prevented from working. You may
recall how Arthur Machen's magazine story of the Angels of Mons
was taken up and made into a Catholic legend over-night; now here
is a New-Nonsense legend, complete and perfect, going the rounds
of our Nonsense magazines:

London, Dec. 14.--Shell-proof and bullet-proof soldiers have been
discovered on the European battle-fronts. Heroes with "charmed
lives" are being made every day, according to Frederick L.
Rawson, a London scientist, who insists he has found the
miraculous way by which they are developed. He calls it "audible
treatment". "Practical utilization of the powers of God by right
thinking," is the agency through which Dr. Rawson declares he can
so treat a man that he will not be harmed when hundreds of men
are being shot dead beside him. This amazing treatment includes a
new type of prayer. It is being administered to hundreds of men
audibly, and to hundreds more by letter. Nothing since the war
began has aroused so much talk of modern miracles as have many of
the statements of Dr. Rawson.......

At the taking of a wood there were five hundred yards of "No
Man's Land" to be crossed. Our troops could not get across. Then
Capt. --------, who practices this method of prayer, treated them
for an hour before they started, and not a man was knocked out.
He was the only officer left out of eighty in his brigade. He
simply held onto the fact that man is spiritual and perfect and
could not be touched. A bullet fired from a revolver only five
yards away hit him over the chest, tore his shirt and went out at
the shoulder. But it never penetrated his chest. He was
frequently in a hail of shells and bullets which did not touch
him.


The Graft of Grace

All this is grotesque; but it is what happens to religions in a
world of commercial competition. It happens not merely to
Christian Science and New Thought religions, Mazdaznan and
Zionist, Holy Roller and Mormon religions, but to Catholic and
Episcopalian, Presbyterian and Methodist and Baptist religions.
For you see, when you are with the wolves you must howl with
them; when you are competing with fakirs you must fake. The
ordinary Christian will read the claims of the New Thought fakers
with contempt; but have I not shown the Catholic Church
publishing long lists of money-miracles? Have I not shown the
Church of Good Society, our exclusive and aristocratic Protestant
Episcopal communion, pretending to call rain and to banish
pestilence, to protect crops and win wars and heal those who are
"sick in estate"--that is, who are in business trouble?

The reader will say that I am a cynic, despising my fellows; but
that is not so. I am an economic scientist, analyzing the forces
which operate in human societies. I blame the prophets and
priests and healers for their fall from idealism; but I blame
still more the competitive wage-system, which presents them with
the alternative to swindle or to starve.

For, you see, the prophet has to have food. He has frequently got
along with almost none, and with only a rag for clothing; in
Palestine and India, where the climate is warm, a sincere faith
has been possible for short periods. But the modern prophet who
expects to influence the minds of men has to have books and
newspapers; he will find a telephone and a typewriter and
postage-stamps hardly to be dispensed with, also in Europe and
America some sort of a roof over his meeting place. So the
prophet is caught, like all the rest of us, in the net of the
speculator and the landlord. He has to get money, and in order to
get it he has to impress those who already have it--people whose
minds and souls have been deformed by the system of parasitism
and exploitation.

So the prophet becomes a charlatan; or, if he refuses, he becomes
a martyr, and founds a church which becomes a church of
charlatans. I care not how sincere, how passionately proletarian
a religious prophet may be, that is the fate which sooner or
later befalls him in a competitive society--to be the founder of
an organization of fools, conducted by knaves, for the benefit of
wolves. That fate befell Buddha and Jesus, it befell Ignatius
Loyola and Francis of Assisi, John Fox and John Calvin and John
Wesley.

A friend of mine who has made a study of "Spiritualism" describes
to me the conditions in that field. The mediums are people,
mostly women, with a peculiar gift; whether we believe in the
survival of personality, or whether we call it telepathy, does
not alter the fact that they have a rare and special
sensitiveness, a new faculty which science must investigate. They
come, poor people mostly--for the well-to-do will seldom give
their time to exacting and wearisome experiments. They come,
wearing frayed and thin clothing, shivering with cold, obviously
undernourished; and their survival depends upon their producing
"phenomena"--which phenomena are capricious, and will not come at
call. So, what more natural than that mediums should resort to
faking? That the whole field should be reeking with fraud, and
science should be held back from understanding an extraordinary
power of the subconscious mind?

Ever since we came to Pasadena, various ladies have been telling
us about the wondrous powers of a mulatto-woman, a manicurist at
the city's most fashionable hotel. The other day, out of
curiosity, my wife and I went; the moment the "medium" opened her
mouth my wife recognized her as the person who has been trying
for several months to get me on the telephone to tell me how the
spirit of Jack London is seeking to communicate with me! The
seance was a public one, a gathering composed, half of wealthy
and cultured society-women, and half of confederates, people with
the dialect and manners of a vaudeville troupe. A megaphone was
set in the middle of the floor, the room was made dark, a couple
of hymns were sung, and then the spirit of Dr. Oliver Wendell
Holmes spoke through the megaphone with a Bowery accent, and gave
communications from relatives and friends of the various
confederates. "Jesus is with us", said Dr. Holmes. "The spirit of
Jesus bids you to study spiritualism." And then came the voice of
a child: "Mamma! Mamma!" "It is little Georgie!" cried Dr.
Holmes; and one of the society ladies started, and answered, and
presently burst into tears. A marvelous piece of
evidence--especially when you recall that the story of this
mother's bereavement had been published in all the papers a
couple of months before!

And this kind of swindling is going on every night in every city
of America. It goes on wholesale for months every summer at Lily
Dale, in New York State, where the spiritualists hold their
combination of Chautauqua and Coney Island. And the same thing is
going on in the field of mental healing, and of all other
"occult" forces and powers, whether real or imaginary. It is
going on with new spiritual fervors, new moral idealisms, new
poetry, new music, new painting, new sculpture. The faker, the
charlatan is everywhere--using the mental and moral and artistic
forces of life as a means of delivering himself from economic
servitude. Everywhere I turn I see it--credulity being exploited,
and men of practical judgment, watching the game and seeing
through it, made hard in their attitude of materialism. How many
men I know who sit by in sullen protest while their wives drift
from one new quackery to another, wasting their income seeking
health and happiness in futile emotionalism! How many kind and
sensitive spirits I know--both men and women--who pour their
treasures of faith and admiration into the laps of hierophants
who began by fooling all mankind and ended by fooling themselves!

In each one of the cults of what I have called the "Church of the
Quacks", there are thousands, perhaps millions of entirely
sincere, self-sacrificing people. They will read this book--if
anyone can persuade them to read it--with pain and anger;
thinking that I am mocking at their faith, and have no
appreciation of their devotion. All that I can say is that I am
trying to show them how they are being trapped, how their fine
and generous qualities are being used by exploiters of one sort
or another; and how this must continue, world without end, until
there is order in the material affairs of the race, until justice
has been established as the law of man's dealing with his
fellows.

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